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Netads

Features

Bidder Code netads Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-any
TCF-EU Support yes IAB GVL ID 965
GPP Support tcfeu DSA Support check with bidder
USP/CCPA Support yes COPPA Support check with bidder
Supply Chain Support yes Demand Chain Support no
Safeframes OK yes Supports Deals yes
Floors Module Support yes First Party Data Support yes
Endpoint Compression check with bidder ORTB Blocking Support check with bidder
User IDs all Privacy Sandbox check with bidder
Prebid Server App Support check with bidder

Bid Params

Name Scope Description Example Type
tagId required tag ID "testnexx" string
placement required* Placement "TEST_PLACEMENT" string

You must only include one ID field - either tagId or placement, not both. If you have questions on which parameter to use, please reach out to your Account Manager. The tagId and placement are mutually exclusive but at least one is required. If you pass both, tagId takes precedence.

First Party Data

Publishers should use the ortb2 method of setting First Party Data. The following fields are supported:

  • ortb2.site.ext.data.*
  • ortb2.site.content.data[]
  • ortb2.user.ext.data.*
  • ortb2.user.data[]

Test Parameters

var adUnits = [
   // Banner adUnit
   {
      code: 'banner-div',
      mediaTypes: {
        banner: {
          sizes: [[300, 250], [300,600]]
        }
      },
      bids: [{
         bidder: 'netads',
         params: {
            tagId: 'testnexx'
         }
       }]
   },
   // Video adUnit
   {
        code: 'video1',
        mediaTypes: {
            video: {
                playerSize: [640, 480],
                context: 'instream'
            }
        },
        bids: [{
            bidder: 'netads',
            params: {
               tagId: 'testnexx'
            }
        }]
    },
     // Native adUnit
   {
        code: 'native1',
        mediaTypes:
            native: {
                title: {
                    required: true
                },
                image: {
                    required: true
                },
                sponsoredBy: {
                    required: true
                }
            }
        },
        bids: [{
            bidder: 'netads',
            params: {
               tagId: 'testnexx'
            }
        }]
    }
];

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_netads hb_bidder_netads hb_adid_netads
hb_size_netads hb_source_netads hb_format_netads
hb_cache_host_netads hb_cache_id_netads hb_uuid_netads
hb_cache_path_netads hb_deal_netads

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